Richmond, a quiet and affluent suburb in southwest London, has become one of the city’s most talked-about tourist destinations thanks to Apple TV+’s hit series Ted Lasso.
The Jason Sudeikis-led show has drawn fans from across the world to Richmond’s charming streets, green spaces, and historic pubs in remarkable numbers.
Unlike many film and television tourism sites, Richmond wears its connection to the show lightly, with no branded billboards or theme park installations cluttering its elegant streets.
The borough simply goes about its business, with alleyways leading off the main street toward Richmond Green, the area’s historic and scenic centerpiece.
Richmond Green, which once served as the venue for medieval jousting tournaments, plays a prominent role in the series as a place where the show’s lead character regularly encounters locals.
Today, the Green is filled with sun-baking Londoners and curious visitors, drawn in equal measure by the area’s natural beauty and its small-screen fame.
One of the most visited spots is the bench where Ted is often seen sitting, located just outside the pub central to the series, known in real life as the Prince’s Head and renamed The Crown and Anchor for the show.
Fans also regularly gather at the famous red phone booths located at what devotees have affectionately come to call “Ted Lasso corner,” snapping photographs and retracing the footsteps of their favorite fictional characters.
Much like the show’s optimistic, warmhearted protagonist, Richmond itself has a reputation for enveloping visitors in what many describe as a “warm hug,” rich with history, greenery, and superb food options.
The area is easily accessible from central London, sitting just 20 to 30 minutes away by overground train or the Underground, making it an effortless day trip for tourists already visiting the capital.
The surge in visitor interest reflects a broader global trend of television-driven tourism, where compelling storytelling transforms ordinary locations into must-visit destinations for devoted fan communities.
Richmond’s rise as a hotspot demonstrates how a single cultural phenomenon can reshape the economic and social identity of an entire neighborhood, drawing spending and attention that local businesses have been quick to welcome.
