Spider-Man And The Odyssey Compete For IMAX Screens As Premium Format Boom Reshapes Box Office
The battle for premium large-format screens is intensifying as two blockbusters compete for the same IMAX auditoriums across North America this summer. Sony’s Spider-Man: Brand New Day was initially shut out of IMAX screens during its opening weekend due to Christopher Nolan’s The Odyssey occupying virtually every available auditorium. The Odyssey’s dominance stems from Nolan’s…