McDonald’s (MCD) Struggles With Overcomplicated Value Meal Strategy As U.S. Sales Growth Slows
McDonald’s (MCD) is acknowledging that its recent value meal push created more confusion than customers among bargain-hungry diners across the United States. Company executives admitted the chain rolled out too many overlapping offers, including a $3-and-under menu and $5 bundled meal deals, muddling its overall message. The competing promotions left customers and franchise operators uncertain…