Levi Strauss (LEVI) Bets On Premium Denim And Tops To Drive Its Next Phase Of Growth
Levi Strauss is pushing into new product categories and higher price points as it works to capture a larger share of the premium apparel market. The San Francisco-based company has expanded beyond its core denim offerings into dresses, skirts, tops, button-down shirts, and sweaters, broadening its appeal across categories. For the second quarter ended May…