Lloyds Banking Group (LLOY) Scraps 173-Year-Old Halifax Brand In Major Consumer Overhaul
Lloyds Banking Group is retiring the Halifax brand, folding all customer accounts into the Lloyds name in a sweeping consolidation of its retail banking operations. The 173-year-old Halifax brand will be phased out entirely, with Lloyds becoming the group’s sole brand across England, Wales and Northern Ireland. The transition will not happen overnight, with the…