Lloyds Banking Group (LLOY) Absorbs Halifax Brand After 173 Years On British High Streets
After 173 years as a fixture on British high streets, the Halifax brand is being scrapped and all customer accounts will be rebranded to Lloyds over time. Lloyds Banking Group (LLOY), which has owned Halifax since 2009, confirmed the consolidation following reports in May that it was considering phasing out Halifax as a standalone brand….