Good Good Golf’s commercial partnerships are collapsing rapidly following widespread backlash over a controversial advertisement featuring a man shoving a woman to the ground.
Callaway (ELY) officially terminated its partnership with Good Good on Thursday, citing a video that it said “trivialized” violence against women.
The advertisement, posted on August 21, showed Good Good founder Garrett Clark shoving Good Good’s Alexis Miestowski to the ground as she reached for a golf club in his bag.
After knocking her down, Clark stood over her and said, “Do not touch my new driver,” in what the company later claimed was a parody of the movie “Obsession.”
The club featured in the ad was a Callaway Quantum Driver bearing a portion of the Good Good logo, directly linking both brands to the controversy from the moment it spread online.
Screen recordings of the initial 15 seconds continued circulating widely on social media even after both companies pulled the original video from their platforms.
Good Good issued an early apology on Saturday, posting a statement reading: “We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand. We have since taken that content down. And sincerely apologize.”
Clark followed with a personal video apology late Wednesday night, saying: “I personally want to apologize for playing a role in the skit, in this ad, at the magnitude that I did.”
Less than 24 hours after that apology, Callaway issued its own statement reading: “Over the last several days, we have listened and reflected deeply on the hurt and disappointment caused by the video we re-posted. We heard from individuals who shared personal experiences related to violence against women, and their stories were powerful reminders that this issue touches the lives of far too many people. Unequivocally, violence against women is unacceptable and should never be trivialized, normalized, or used as entertainment.”
Major retailers including Dick’s Sporting Goods, Golf Galaxy, PGA Tour Superstore, and reportedly some Target stores moved quickly to pull Good Good merchandise from their shelves and websites.
Golf Channel announced Wednesday that the premiere of “Big Break x Good Good” would be delayed by one week after a sponsor requested its branding be removed from the show.
That sponsor was later reported to be Golf Galaxy, whose parent company Dick’s Sporting Goods joined PGA Tour Superstore and Target in removing Good Good products from their retail footprint.
Golf Town, a major Canadian golf retailer, also removed Good Good apparel from its stores amid the mounting pressure.
The PGA Tour announced shortly after Callaway’s statement that Good Good had decided to step away as title sponsor of the inaugural Good Good Championship, a Fall Series event scheduled for November at Omni Barton Creek in Texas.
The rapid unraveling of Good Good’s brand partnerships marks one of the swiftest and most comprehensive commercial fallouts in the history of golf content creation.
