General Mills (GIS) Bets On Protein Cheerios And Premium Cat Food To Weather Consumer Spending Slump
General Mills (GIS) is pushing aggressively into high-protein foods and premium pet products as it faces one of the toughest consumer spending environments in recent memory. The company has described the current backdrop as “characterized by historically low consumer sentiment, heightened uncertainty and significant volatility,” driven by cumulative inflation and reduced government food assistance. Middle-…