SteveWillDoIt has a net worth of around $12-$15 million, and he has numerous sources of income.
Stephen Deleonardis, better known by his online moniker SteveWillDoIt, has become one of the most recognized faces in the world of YouTube entertainment. Known for his extreme challenges, lavish giveaways, and association with the NELK Boys and the Full Send brand, Steve’s journey from prank videos to multi-million-dollar success has been remarkable. As of 2025, his net worth is estimated to be around $12 million to $15 million, driven by a mix of YouTube revenue, brand ventures, and business investments.
This article breaks down how SteveWillDoIt built his fortune, where his money comes from, and how his unique content style turned him into one of the most controversial — and profitable — influencers on the internet.
Early Life and Rise to Fame
Steve Deleonardis was born on August 26, 1998, in Oviedo, Florida. From a young age, he was known for his outgoing and daring personality — traits that later defined his online career.
He launched his Instagram account in 2017, posting videos of himself completing outrageous drinking and eating challenges. His motto, “I’ll do it,” soon evolved into his now-famous alias, “SteveWillDoIt.”
These viral clips quickly gained traction online, and by 2019, Steve had joined the NELK Boys, a Canadian-American YouTube group known for their prank videos and party lifestyle. This collaboration significantly boosted his fame, exposing him to millions of subscribers and making him a household name in the YouTube community.
YouTube Success and Controversies
SteveWillDoIt’s YouTube channel, launched in May 2019, exploded in popularity due to his extreme stunts, celebrity collaborations, and over-the-top giveaways. His videos often featured luxury cars, cash gifts, and appearances from high-profile figures like Donald Trump Jr., Dana White, and 6ix9ine.
However, his success has not been without controversy. In 2022, Steve’s YouTube channel was permanently banned by YouTube for violating the platform’s policies, reportedly due to gambling-related promotions.
Despite the ban, Steve’s content had already solidified his reputation — his videos regularly garnered millions of views, and his fanbase remained loyal even after the takedown. Following this, he shifted much of his content to Rumble, a free-speech video platform, where he continues to post similar content.
While losing YouTube ad revenue was a major setback, it didn’t derail his overall business empire.
Business Ventures and the Full Send Empire
A significant part of SteveWillDoIt’s wealth comes from his involvement with the Full Send brand, founded by the NELK Boys. Full Send is not just a slogan — it’s a full-fledged lifestyle brand selling merchandise, supplements, and other products that reflect the group’s party-centric image.
Steve has also been instrumental in promoting Happy Dad, a hard seltzer line launched by the NELK Boys in 2021. The beverage quickly became a hit, selling out in several U.S. states and becoming a major revenue stream for the brand.
In addition to Happy Dad, Steve reportedly earns money through sponsorships, paid partnerships, and cryptocurrency investments. He has promoted gambling sites, energy drinks, and online platforms, although some of these endorsements have sparked controversy due to the nature of the promotions.
His entrepreneurial ventures demonstrate a business-savvy side often overshadowed by his wild on-camera persona.
Social Media Influence and Brand Power
Even without a YouTube channel, Steve maintains a strong social media presence. His Instagram boasts millions of followers, where he frequently shares glimpses of his luxurious lifestyle — from exotic cars and designer outfits to charitable acts and giveaways.
He’s also been known for his generosity. Steve has given away hundreds of thousands of dollars, cars like Lamborghinis and Teslas, and even homes to fans, friends, and strangers. These acts not only reinforce his image as a big spender but also endear him to his audience.
This blend of outrageous generosity and entertainment has made him one of the most engaging personalities online. His influence extends beyond traditional social media, as his fanbase follows him to every platform he joins.
Real Estate and Luxury Lifestyle
SteveWillDoIt’s wealth is reflected in his lifestyle. He resides in Florida, where he owns multiple properties. His collection of high-end cars includes Ferraris, Lamborghinis, and Rolls-Royces.
He’s also known for gambling trips to Las Vegas, luxury vacations, and extravagant spending on friends and fans. While critics argue his lifestyle encourages excessive behavior, Steve views it as part of his brand — living large and “doing it all.”
Despite the flashy image, he has expressed in several interviews and videos that he invests carefully and seeks to secure long-term financial stability.
Earnings Breakdown
While Steve’s exact income fluctuates, estimates place his annual earnings between $2 million and $4 million, depending on sponsorship deals and merchandise sales.
Before his YouTube ban, he reportedly made $200,000 to $300,000 per month from ad revenue and brand partnerships. Since moving to Rumble and focusing on Full Send-related projects, his income streams have become more diversified.
His stake in Happy Dad and the Full Send merchandise line remains a key contributor to his ongoing wealth.
SteveWillDoIt Net Worth and Future Outlook
As of 2025, SteveWillDoIt’s net worth is estimated between $12 million and $15 million. This figure takes into account his previous YouTube earnings, business ventures, investments, and brand collaborations.
Given the continued success of Full Send and Happy Dad, as well as his enduring popularity, Steve’s net worth could rise substantially in the coming years.
He has hinted at expanding his business ventures further, including potential real estate and entertainment projects. Despite past setbacks, his adaptability and strong brand presence have ensured his relevance in a fast-changing digital landscape.
Final Thoughts
SteveWillDoIt has built an empire out of entertainment, risk-taking, and generosity. From viral challenges to multimillion-dollar business ventures, he’s proven that unconventional paths can lead to massive success.
While controversies have followed him throughout his career, Steve’s charisma and business sense continue to draw millions of fans — and millions of dollars.
At just 27 years old, with a growing portfolio and strong brand backing, SteveWillDoIt’s story is far from over. His rise from outrageous stunts to millionaire influencer status marks him as one of the most dynamic figures in modern digital entertainment.
