Lloyds Banking Group is retiring the Halifax brand, folding all customer accounts into the Lloyds name in a sweeping consolidation of its retail banking operations.
The 173-year-old Halifax brand will be phased out entirely, with Lloyds becoming the group’s sole brand across England, Wales and Northern Ireland.
The transition will not happen overnight, with the company confirming that some changes will arrive in the “coming days and weeks” for existing customers.
Critically, account numbers, sort codes and FSCS protection will all remain unchanged throughout the rebrand, offering continuity for millions of current Halifax customers.
New customers will no longer be able to open Halifax accounts, and all Halifax branches will be rebranded to Lloyds, though the company confirmed that none of the locations will be closed.
Existing Halifax customers will be invited in the “coming weeks” to move across to the Lloyds app and online banking platform.
Those customers will then see their accounts formally rebranded to Lloyds “over time” as the group completes the full migration across its consumer base.
Halifax mortgages will continue to be available through intermediaries until 2027, at which point they will be rebranded under the Lloyds Intermediaries banner.
Jas Singh, chief executive of consumer relationships at Lloyds, sought to reassure Halifax customers that the transition would preserve what they already value about their banking experience.
“As Halifax changes to Lloyds, our Halifax customers will keep everything they know and love today – the same fantastic app design, the same friendly faces in our branches – even the same sort code and account number,” Singh said.
Singh added that existing Lloyds customers are already benefiting from investment into products such as Club Lloyds, Lloyds Premier, Lloyds Ultra and Lloyds Rewards, and that Halifax customers will now gain access to the same suite of offerings.
“But as Lloyds customers, they’ll get the best innovation and experiences we offer,” Singh said, expressing enthusiasm about broadening the group’s premium product access to the incoming Halifax base.
The move marks a significant strategic shift for one of Britain’s largest banking groups, streamlining decades of dual-brand retail banking into a single unified consumer identity.
